It’s been announced this morning that the Braniff International name will be coming back on a new airline this year. The last time the Braniff name was used was more than 20 years ago in 1991. Investors will be establishing a new airline targeting travelers who are enjoying the JetBlue and Virgin America flying experience in the United States.
The new airline will be based in Dallas, as before. Investors spokesperson, April Fulya, says: “Dallas is ripe for a new airiline and has a rich industry base in the DFW area. We expect to draw upon employees working for both Southwest Airlines and American Airlines.”
The City of Dallas is expected to work closely with the airline to provide gate space at Love Field Airport as well as DFW International Airport.
The airline is working to acquire renovated space in the old Dalfort Aviation (Braniff Inc) Operations and Maintenance building at Love Field Airport. That building is currently targeted for removal by the City of Dallas but it has recently been given a reprieve in gaining historical status.
The new Braniff International says that it will incorporate a new livery and new logo for the new operation. The livery will be based on using a white fuselate and billboard titles across the side of the fuselate. However, the new logo will use the old Girard typeface that Braniff had created in the 1960′s.
Braniff International will be using the 737-8Max airliner from Boeing as its single aircraft type for its United States operations. However, in an aggressive move, the airline is also placing orders for the Airbus A330 to use on its international routes. “We expect this to be the ideal aircraft for routes between Dallas and Europe as well as between Dallas and Chicago.” said April Fulya.
To mark its return to the skies, the airline also plans to have one of the new Airbus A330 aircraft painted in the original Alexander Calder colors (See Here) for the airline’s launch.