Southwest’s CMO muddies the picture

In a Forbes online story, Southwest Airlines Chief Marketing Officer Kevin Krone finally tried to answer the question many of us have been wondering:

What’s up with the generic TV commercials?

Apparently it is about being Southwest Airlines but not the old Southwest Airlines but, actually, connected to the old Southwest Airlines while remembering that they’re different now but, in fact, they aren’t because they’re still being a disruptor even if they aren’t trying to win leisure passengers but, rather business passengers now despite that being their business model 40 years ago.

Yeah, I’m confused too.

I have seen this over and over and over again:  Change for change’s sake.

Southwest isn’t trying to win.  It’s newly minted Vice President Whiz Bangs are trying to find a way to make a name for themselves instead of being stewards in running one of the most successful airlines in aviation history.

Since when is Southwest not interested in that incremental passenger called the leisure traveler?  It’s those incremental passengers that often earn the profit on a flight.


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