American Eagle: Losing a name

American Eagle Airlines is going to be changing its name.

Why?  Because American Airlines wants that name for all of its connector services and American Eagle will be operating connection services with several other airlines for American Airlines.

Put another way, it’s American Airlines’ name to do what it wants with it.  Given what a strong brand it is, I would want to use it for all my connection services too.

What will it be?  You can bet it will be something fairly meaningless and without inspiration.  Because American Eagle will have to become a stand alone airline and operate among all the other regional airlines.

American Eagle is going to have some hard times ahead of it.  It will have to compete for AA’s business as well as business from other airlines and that is a cutthroat business.  Its pilots are going to have to swallow hard on contract changes that will see them go from being an arm of American Airlines when it comes to pay and benefits to becoming “one of the other guys”.

That will be hard for everyone under the American Eagle name today.

But American Airlines is not losing a name.  It will keep the American Eagle name but it will simply apply it to all flights being performed by regional airlines under its umbrella.

And that’s probably as it should be.


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